An entrepreneurial project set out to design clothes for all body sizes—celebrating a women’s natural curves with confidence and empowerment.
Client
Araeya
Year
2021
Deliverable
Entrepreneurial Project, Branding Identity, Product Design
Info

This entrepreneurial project is my personal brand—crafted to design for all body sizes while celebrating the natural curves of women with boldness and beauty.
From envisioning and creating each design to overseeing execution, I guided every step of the journey. Strategy, business planning, creative direction, and brand storytelling were all led by me,
shaping a label that is both a reflection of my vision and a statement of empowerment in fashion.
Credit
Brand Strategist: Jheel Ranka
Senior Designer: Jheel Ranka
Lead UX/UI Designer: Jheel Ranka
Creative Director: Jheel Ranka
Project Manager: Jheel Ranka
Design Producer: Jheel Ranka












