Araeya

Araeya

An entrepreneurial project set out to design clothes for all body sizes—celebrating a women’s natural curves with confidence and empowerment.

Client

Araeya

Year

2021

Deliverable

Entrepreneurial Project, Branding Identity, Product Design

Info

This entrepreneurial project is my personal brand—crafted to design for all body sizes while celebrating the natural curves of women with boldness and beauty.

From envisioning and creating each design to overseeing execution, I guided every step of the journey. Strategy, business planning, creative direction, and brand storytelling were all led by me,
shaping a label that is both a reflection of my vision and a statement of empowerment in fashion.

Credit




Brand Strategist: Jheel Ranka
Senior Designer: Jheel Ranka
Lead UX/UI Designer: Jheel Ranka
Creative Director: Jheel Ranka
Project Manager: Jheel Ranka
Design Producer: Jheel Ranka