A bold visual story collection that unveils whispers of journeys untold, through colours, textures, and mystery.
Client
Fulki Studio
Year
2024
Deliverable
Branding Identity, Creative Direction
Info
This branding project is set out to create a cohesive visual and verbal identity of a collection that feels confident, mystical, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand film that captures the essence of the company design collection—from its core values to its tone of voice.
Every detail, from audio, visual design and color palette to typography and messaging, was crafted to build recognition of the collection, build story, and leaves the right positioning across every touchpoint
Credit
The campaign video for The Tatva Series was envisioned as a mystical journey into the untold stories of the earth. Drawing from the client’s design story.
The collection was curated and given individual identities, each design named to mark its place in the narrative.
The direction embraces a gypsy-inspired aesthetic, layered with mystic undertones, textured visuals, and evocative storytelling.
Every element- nomenclature, audio, styling, hair and makeup, and location, was chosen to amplify the theme, weaving together an immersive trailer that teases the spirit of the upcoming collection.
Brand Strategist: Jheel Ranka
Creative Director: Jheel Ranka
Senior Designer: Monali Ranka
Project Manager: Rakesh Ranka
Design Producer: Mr. Creative
