A series of catalogue shoots directed to bring each collection to life with distinct visual storytelling and audience-focused appeal
Client
VIRGIO
Year
2025
Deliverable
Catalogue Shoot Direction
Info
This project brought together multiple catalogue shoot creative directions, showcasing collections such as Youth Linen—where linen, often seen as sophisticated, was reimagined with a youthful spirit—alongside workwear and knitwear collections.
Creative direction was provided across every detail, from lighting, backgrounds, styling, poses, and hair and makeup to brand tonality and visual appeal.
Each shoot was crafted to resonate with the audience and drive customer engagement, resulting in high CTRs, CVRs, and Impressions.
Credit
Brand Strategist: Jheel Ranka
Stylist: Samvitha Dev, Jheel Ranka
Lead UX/UI Designer: Jheel Ranka
Creative Director: Jheel Ranka
Project Manager: Jaypeg Productions
Design Producer: Mohita Rastogi
This project combined creative directions for multiple catalogue shoots, including Youth Linen, workwear, and knitwear collections. From lighting and styling to poses, hair and makeup, and brand tonality, every detail was crafted to reimagine the collections with strong visual appeal. The shoots resonated with audiences, driving engagement, higher click-through rates, and impactful conversions.
